Iterative website design is really a usability altering design approach, following a steps of just one) prototyping, 2) testing, 3) evaluation and lastly 4) refining/re-designing. This usability method aims to build up better websites, altering the consumer experience and driving conversions by getting the consumer to the middle of the event process.
Iterative website design following a steps pointed out above, can again be subdivided in 2 phases – prior to the site’s launch (development) after they have been launched (online optimization).
Iterative Website Design – Development Phase
To follow along with a person centered design approach, you begin your internet project having a design (e.g. on the wireframe basis) for every page, describing the rough layout and also the workflows from the site. A sophisticated feature could be creating clickable wireframes (e.g. with Axure or pidoco.com) in which you not just sketch the web pages, but link the only wireframe pages and add dynamic content like menus and combo boxes.
With this particular clickable wireframe of the website after this you invite a hands filled with test users – in both a usability lab or remote having a special software or web service – and take notice of the user when utilizing your wireframe prototype. But rather of just watching your test users clicking using your site, you need to provide them with tasks to accomplish, calculating completion rates, duration to finish and writing lower what usability issues happened.
Using these findings you return to enter table (okay, let us whether it’s a computer) and re-create your prototype. Based on some time and budget you are able to repeat testing and re-designing your digital prototype (clickable wireframe) as lengthy as you want. But sooner or later you’ll start writing specs and providing it towards the developers. Now, your digital prototype will again be for your assistance, showing the developers on the prototype, what you truly want. Finally, using the site’s launch, the event phase in completed.
Iterative Website Design – Site Optimization Phase
Once the website is online, the iterative optimization process starts throughout, however with another foundation and quite different technologies. As foundation, you have already the actual site rather of the wireframe prototype. Rather of just having the ability to test having a hands filled with test users, now you can track and trace live user behavior with as numerous unique visitors coming aimed at your website.
Rather of just qualitative user observation, you need to use a web analytics tool (for example Google Analytics, Omniture or Webtrends) and define metrics to determine the prosperity of your website. Furthermore you need to implement an answer for split testing, getting quantitative data on several versions of the pages.
And here it starts once again. By testing different page designs (that could be produced within an iterative process too) you’ll gather details about what content, design etc. your users prefer with which elements your site work most effectively. The great factor about this process would be that the look at these metrics happens pretty much automated within the tracking tools. You just define the best metrics and relevant business goals for the website.
Quite simply, iterative website design is greater than a once applied way of obtaining the consumer experience right, however a n ongoing optimization process which needs to be implemented inside your marketing department.